Design and produce a product display for a brand name crafts stores’ “power aisle”. Pack out, assembly and weight factors had to be considered in design and production materials, since store personnel had limitations on the number of pounds they could transport per item.
Designed a wire, wood and plastic rack system to comply with weight restriction and leveraged our overseas partners to supply materials for best cost. Designed and utilized a nesting system that facilitated overseas shipping. Delivered to stores in 5 separate boxes to assure weight concern was addressed at the store level.
Delivered to over 1000 stores including step by step assembly instructions that satisfied client requirements. After successful launch phase was moved to stores center aisle as permanent display.