Counter displays occupy the most profitable space in a store—right where customers make their final decisions. By positioning products at checkout or other key transaction points, you can spark impulse buys and increase average order value without taking up extra floor space.
Why They Work
Impulse purchases account for up to 62% of in-store buying decisions, and many of those happen within just a few feet of the register. Strategic countertop placement combines convenience, visibility, and the psychology of “just one more thing” before purchase.